CSTB'2011 CONFERENCE CHAIRMAN: MARTIN T. SALTER, BROADCAST INDUSTRY CONSULTANT
CSTB'2011 CONFERENCE MODERATOR: VITALIY SHUB, ADVISER TO THE PRESIDENT OF TRANSTELECOM COMPANY

Official Sponsor of the Conference - Harris Corporation

1 FEBRUARY 2011

ROUND TABLE "Transition to Digital Broadcasting in Russia"

Co-oganizer of Round Table: Ministry of telecom and mass communications of the Russian Federation

CONFERENCE HALL 1

11:30 - 13:30

Moderator of Round Table: Yury Pripachkin, President of Cable TV Association of Russia

The scope of issues includes:

  • Regulatory and technical aspects of going digital. 
  • Participation of the multichannel paid TV operators in digitalization. 
  • The role and place of the largest broadcasters and TV channels in the digitalization of Russian television. 
  • Regional aspects of digitalization: problems and solutions. 
  • Issues of content distribution. 
  • Quality standards for TV services. 
  • Bridging the digital gap among subscribers with cable and satellite operators.
The invitees are:

  • Alexei Malinin, Deputy Minister, the Ministry of Telecom and Mass Communications of the Russian Federation 
  • Sergei Ulyankin, Acting Director of the Department for Digital TV and New Technologies on Mass Communications, the Ministry of Telecom and Mass Communications of the Russian Federation 
  • Sergei Sitnikov, Head of RosComNadzor 
  • Mikhail Seslavinsky, Head of RosPechat 
  • Representative of the Moscow City Committee on Telecom, mass communications and mass media 
  • Andrei Romanchenko, CEO, FSUE RTRS 
  • Dmitry Mednikov, Head of the Departmen for development of digital technology, Editor-in chief, Russian news channel 
  • Mikhail Silin, Vice-president, Cable TV Association of Russia 
  • Nadezhda Vilkova, General Director, MNITI, President of ARPAT 
  • Denis Lobanov, President, AKADO Group of Companies 
  • Pavel Chumakov, Vice-President, Innovations, General Satellite Corporations 
  • Yuri Prokhorov, CEO of FSUE Space Communications 
  • Andrey Golovanov,Deputy General director for Programme Policy and Media, National Cable Networks 
  • Victor Koresh, General director, Comstar- Regions 
  • Dmitri Samokhin, CEO, NTV- PLUS 
  • Alexey Krainov, Development director, Broadband access, Vympelkom 
  • Representatives from MTS, Rostelecom

CONFERENCE HALL 2

15.30 - 17.30

The family of RTR TV channels. Presentation of the thematic channel "Nauka 2.0"

CONFERENCE HALL 3

14.00 - 17.00

Session "How can government regulation solve the problems of digital multichannel television market?"

Moderators:
Elena Gultyaeva, Adviser on legal issues to Cable TV Association of Russia, Deputy General Director for legal affairs, AKADO-Stolitsa
Marina Dozortseva, Director of Legal Department, National Cable Networks

TimePaper TitleSpeaker
14.00 - 14.20Moderator's opening speech. Market review.Elena Gultyaeva, Adviser on legal issues to Cable TV Association of Russia, Deputy General Director for legal affairs, AKADO-Stolitsa
14.20 - 14.40Moderator's opening speech. Market review.Marina Dozortseva, Director of Legal Department, National Cable Networks
14.40 - 15.00Development of legislative base for mobile TV.Valentina Lagaeva, Head of telecommunication and law department, Vympelcom
15.00 - 15.20Licensing of cable broadcasting. Problems and solutions.Yuriy Osipov, Deputy General Director, 1 TVCH
15.20 - 15.40Licensing of satellite broadcasting.Olesya Kuznetsova, Director of Legal Department, Orion-Express
15.40 - 16.00Problems of interaction between rights holders and Internet services: litigation or cooperation?Victor Naumov, Partner, IP Technology and Telecommunications, Salans Law firm
16.00 - 16.20What are the legal problems "new media" encountered in 2010 and how were they solved?Fedor Kravchenko, Managing partner, Board of media lawyers
16.20 - 16.40The motives of legislative regulation of communication services for broadcastingOleg Kislov, Director of Department of Regional Development and Monitoring, Branch of RTR "STRC "Culture"
16.40 - 17.00Title to be advisedOlga Vorobyeva, Independent expert, Ex-Director of Legal Department of NTV PLUS

2 February 2011

CONFERENCE HALL 2

11.00 - 17.00

World Content Show

Sponsors: France 24, Mezzo live HD, TiJi

TimeRepresented channelSpeaker
11:00Opening remarks.
Information television channels
11:10France 24Claire MOREUIL, Senior Manager, France 24 Distribution in Europe
Anna Timokhovitch, Manager, Sales and Distribution of TV channels, Universal Distribution
Sports television channels
11:20KHLDmitry Derunets, Presenter, KHL TV channel
TV channels of documentary films
11:30Discovery Networks Portfolio in 2011 Uyuna Badmaeva, Distribution director
11:40Russian Travel GuideFedor Strizhkov, General director, Bridge Media Holding
11:50National Geographic ChannelsAngela Yakovleva, Regional Manager Russia and CIS, FOX International Channels
12.00World Travel GuideFedor Strizhkov, General director, Bridge Media Holding
12:10UspekhSvetlana Gabunia, General producer
Guram Gabunia, producer, «Uspekh» TV channel
Olga Gavrilova, Chief Editor
Family television channels
12:30Digital TV family of Channel One Polina Zimina, Marketing director, Channel One.Russia Worldwide.
12:40Disney Vladimir Vereshchagin, Marketing director, Disney channel
Oleg Dobroshtan, Marketing manager, Disney channel
12:50Da VinciMilana Bogatireva, Marketing director
TV channels of special interests
13:00Red Media channelsMaria Rokhlina, Deputy General director
13:10Yandex Affiliate Programs for channels and content producersMikhail Ger, Head of Marketing, Reference Services, Yandex
Elizaveta Hobotina, Head of Marketing, Content Services, Yandex
13.20DRAWING OF PRIZES
SPONSORS: France 24, Mezzo Live HD

BREAK

14:20Opening remarks.
TV shops
14:30TOP SHOP TVArtem Lysov, Development director
Entertainment television channels
14:40Premiere: TLC channelNatalia Kuznetsova, Channel Director Russia and North East Europe
14:50Sony Entertainment Television (SET)Segey Plotnikov, General director
15:00Muzhskoy
Zagorodnaya zhizn
Svetlana Gabunia, General producer
Andrey Grinevich, producer, «Muzhskoy» TV channel
Anastasia Gabunia, producer, «Zagorodnaya zhizn» TV channel
15:10Zhensky mirMaria Zheliznyk, Marketing director
15:20DIVA UniversalAlla Prokhorova, Director, Marketing communications
Elena Glukhovskaya, Director, Channel development, Russia
15:30D3 Media groupKonstantin Barnukov, General director
Film drama television channels
15:50FOX Life and FOX CrimeAngela Yakovleva, Regional Manager Russia and CIS, FOX International Channels
Music television channels
16:00BridgeTV RusongTV DangeTV Fedor Strizhkov, General director, Bridge Media Holding
16:10RUSSIAN MUSIC BOXRoman Mironov, PR manager
TV channels for children
16:20Cartoon NetworkEvgeniya Trynina, Marketing manager
16:30NickelodeonAlla Kocherezhkina, Head of Marketing
16:40TiJi, GulliSvetlana Kustarova, Director of distribution, Lagardere Active channels, Universal Distribution
Alfia Adilova, Head of Operations, Russia and CIS, Lagardere Active
16:50DRAWING OF PRIZES
SPONSORS: ORION-EXPRESS, TiJi

CONFERENCE HALL 3

10.00 - 14.30

Session "Marketing in digital multichannel television networks (cable and satellite, IP networks, mobile networks, HDTV)"

Sponsor: Orion-Express

Moderator: Alexey Grishin, Advertising director, V-Lux Group of companies

TimePaper TitleSpeaker
10.00 - 10.10Moderator's opening speech. Alexey Grishin, Advertising director, V-Lux Group of companies
10.10 - 10.30OverTheTop and access to Internet video as the most innovative strategies to attract new subscribers.Anatoliy Osolodkin, General Director, OFT-Media
10.30 - 10.50Quality content as a key driver for the growth of the subscriber base of a satellite operatorAnatoly Sosnovsky, General Director, DalGeoCom
10.50 - 11.10Social Media – Where Broadcast and Broadband Come Together.Rob van den Dam, Global Telecommunications Leader IBM Institute for Business Value
11.10 - 11.30Title to be advisedSergey Avetisyan, Commercial Director, AKADO-Stolitsa
11.30 - 11.50Title to be advisedAleksey Shishov, Vice-President of Cable TV Association of Russia, Chairman of the Board of Directors, V-Lux Group of companies
11.50 - 12.10Influence of technology platform choice for the success of digital television project in operator's network.Alexey Likharev, Director of Interactive television department, ВСС Сompany
12:10 - 12:30Enabling the Digital Life Experience for Multiple Internet-Enabled Devices.Stephane Le Dreau, VP of Product and Solutions Marketing, Nagra
12.30 - 12.50Development of satellite television market in Russia.Maria Zhilina, Marketing Director, Orion-Express
12.50 - 13.10Migration strategies for hybrid networks.Alexander Gitin, Regional Director, Verimatrix
13.10 - 13.30Title to be advisedAlexey Zhuravlev, Marketing Director, NTV PLUS
13.30 - 13.50Key trends in IPTV market: new services introduction and ways to improve the quality of services.Andrey Guryanov, Sales Director, Russia and CIS, ESPIAL GROUP INC.
13.50 - 14.10Paradigm shift for digital TV: from linear to interactive TV. How can the operator retain his position in a changing world?Sergey Kryukov, Business development manager, Cisco Systems

BREAK

15.00 - 17.00

Session "Russian radio-electronic industry in the transition to digital broadcasting in Russia" 
Session coorganizer: ARPAT Association

Moderator: Nadezhda Vilkova - CEO MNITI, General Director, President of ARPAT

TimePaper Title Speaker
15.00 - 15.15Moderator's opening speech. The main results of ARPAT and objectives for the future. Nadezhda Vilkova - General Director, MNITI, President of ARPAT
15.15 - 15.30Opening remarks. The results of the introduction of digital TV broadcasting in Russia in 2010.Sergey Ulyankin, the Ministry of Telecom and Mass Communications of the Russian Federation, Acting Director, Department of digital television and new technologies in the media
15.30 - 15.45Ministry of Industry of the Russian Federation in the implementation of federal target program "Development of Broadcasting in the Russian Federation for 2009 - 2015 years"Alexander Suvorov, Ministry of Industry and Trade of the Russian Federation, Deputy Director, Department of the Electronics Industry
15.45 - 16.00Equipping FSUE "RTRS" with domestic digital TV equipment. Problems and Prospects.Yuri MOMDZHI, FSUE "Russian Television and Radio Broadcasting Network", Deputy Director of the Directorate of the program of development of digital broadcasting
16.00 - 16.15Trends in the development of digital television broadcasting in the world.Konstantin Bystrushkin, Deputy Director General, MNITI, Head of the Section, ARPAT receiving equipment
16.15 - 16.30Products of the Russian industry on the market of digital TV equipment.Kalju Kukk, Chief Expert, MNITI, chairman of ARPAT Advisory Council
16.30 - 16.45Prospective comprehensive solutions for national system of digital radio standard DRM.Sergey Kryvaltsevich , Deputy Director for Science, FSUE "ONIIP"
16.45 - 17.00Experience in creating 2nd generation TV receivers DVB-T2.Sergei Churin, Deputy Chief Engineer, Signal

CONFERENCE-HALL 4

10.30 - 17.00

Session "Development of technologies opens up new opportunities for broadcasters and electronic media. 
Is 3D TV going to become the next “must have” for television delivery? Alternative delivery systems."

Sponsor: Netris

Moderators: Vitaliy Shub, Adviser to President, TransTeleCom 
Alexander Bogatkin, General Director, Thomson

TimePaper TitleSpeaker
10.30 - 10.45Moderator's opening speech. Vitaliy Shub, Adviser to President, TransTeleCom
10.45 - 11.00Moderator's opening speech. Alexander Bogatkin, General Director, Thomson
11.00 - 11.20DVB-T2 The New Story.Richard Lhermitte, VP Sales & Marketing, Enensys
11.20 - 11.40Title to be advisedDenis Lobanov, General Director, AKADO-Stolitsa
11.40 - 12.00The power of OTT.Andrew Burke, CEO Amino Technologies plc and Amino Communications Limited, Nord Telecom Group
12.00 - 12.20Design features of modern broadband networks.Vladimir Guskov, Head of Project Department, Telco Group
12.20 - 12.40OTT for the three screens: technical features and economic benefits.Murad Efendiev, General Director, Netris
12.40 - 13.00Best practices for Transition to a Multi-Screen Video Delivery ArchitectureRamin Farassat, VP Marketing, RGB Networks Ltd.
13.00 - 13.20Innovative technology in sound processing, as a link between TV and radio content and mobile services.Sergey Zhidkov, Technical Director, Tsifrasoft

BREAK

14.00 - 14.20We’re on to 3DTV? We’re not even to HDTV yet!Chris Lennon, CTO Group Lead, Harris Corporation
14.20 - 14.40Universal format for broadcasting 3D TV. Implementation and Prospects.Alexey Polyakov, Director of 3DTV project, Triaccess Vision, Elecard Group of companies
14.40 - 15.003D – The Next Step in BroadcastingOnno Zonneveld, Head of SES ASTRA Ukrain, sales manager, CIS, Ukrain and Georgia, SES ASTRA
15.00 - 15.20 Title to be advisedOleg Kolesnikov, Technical Director, NTV PLUS
15.20 - 15.40What content will be in demand in 3D-format?Natalia Sidorenkova, Program Director, 1 TVCH
15.40 - 16.00Pay TV Market TrendsChristopher Schouten, Director of Solution Marketing, Irdeto
16.00 - 16.20Integrator's look at the changing conditions of delivery.Alexey Bugay, Deputy General Director, Business Development, CTI
16.20 - 16.40The Challenges and advantages of connected TV delivery.Joss Armitage, PR, IMPALA
16.40 - 17.00Ways to deliver multichannel audio in mobile TV.Boris Kuryshev, Senior Sound Technician, DOLBY CIS LLC

3 February 2011

CONFERENCE-HALL 2

10.30 - 17.00

Business-seminars

Moderator: Aleksander Komaritskiy, General Director, Eastar

TimePaper TitleSpeaker
10.30-11.00Eastar - Russian VSAT platform. Aleksander Komaritskiy, General Director, Eastar
11.00-11.30 ASTRA2Connect – broadband for all.Aleksander Maracic, Sales Director, ASTRA Broadband Services
11.30-12.00Designing, building and maintaining file based and mixed network broadcast infrastructures for the 21st Century.Vincent Tep & Peter Timmons, Product Marketing Managers, Harris
12.00-13.00Presentation of Grundig SAT Systems products in Russia.Fred Huebner, Norbert Teschner, Director, Grundig SAT Systems Gmbh;
Sergey Shilyaev, engineer, Invideo
13.00-13.30Securely Delivering Premium Content to Apple Devices.Christopher Schouten, Director of Solution Marketing, Irdeto
13.30-14.00Netris solutions: OTT, IPTV and Videoconsultant.Murad Efendiev, General Director, Netris
14.00-14.30BOS – BrightPath optical solution.Zdanek Samek, Territory Manager, CommScope Inc.
14.30-15.00Rapid development of digital set-top boxes on STMicroelectronics component base. Mikhail Nikitin, Head of ОЕМ-projects departement, Russia and CIS, STMicroelectronics
15.00-15.30Implementation of VoD services on the CDN Mediateka platform. Ilya Korsun, Executive Director, Mediateka
15.30-16.00Multi-channel audio in the broadcast chain.Boris Kuryshev, Senior Sound Technician, DOLBY CIS LLC
16.00-16.30Russian VLSI decoder of digital television signal already exists.Pavel Shevchenko, Project manager, STC Module

CONFERENCE-HALL 3

10.30 - 13.30

Session "Video content in social networks and on web-portals. Content production and sale by VOD systems."

Sponsor: Mediateka

Moderator: Nikolay Orlov, editor-in-chief, Telesputnik magazine

TimePaper TitleSpeaker
10.30 - 10.40Moderator's opening speech. Nikolay Orlov, editor-in-chief, Telesputnik magazine
10.40 - 11.00How with their money users make their choice of video for TV entertainmentAndrey Vdovin, Program Director, CTI
11.00 - 11.20Displaying adult content in cable networks.Pavel Abramov, General Director, NIKA
11.20 - 11.40Production and selling of content for VOD Systems.Marina Levochkina, Head of the Department of TV content provision and development, Vympelcom
11.40 - 12.00Professional content on the Internet today.Mikhail Ilyichev, General Director, RuTube
12.00 - 12.10Title to be advisedDirectorate of VGTRK web sites
12.10 - 12.30Zoomby project.Dmitry Safronov, Deputy CEO, CTO, JSC WebTV
12.30 - 12.50The main trends of development of VoD services on the Internet.Ilya Korsun, Executive Director, Mediateka
12.50 - 13.10How to organize the broadcasting of TV channel in the Internet during 1 week?Yaroslav Gorodetskiy, General Director, CDNvideo
13.10 - 13.30Monetization and protection of video content in runet.Vladimir Nabatov, Head of the Internet projects, X-Media Digital
13.30 - 13.50The main scenarios and business models for using Microsoft Mediaroom 2.0 platform.Eugene Kovnir, Development Director, Telecom and Media business, Microsoft Russia

BREAK

14.00 - 17.00

Session "Television as a commodity. Techniques to promote specialized channels on pay-TV market"

Moderator: Yana Belskaya, Development Director, TV Services, Orion-Express

TimePaper TitleSpeaker
14.00 - 14.20Overview of the content market, trends, empty and filled niches, local and foreign channels.Dmitry Kolesov, Development Director, TNS Russia
14.20 - 14.40The Russian experience in promotion of pay TV channels. Marketing policy of the operator and the channel. Advertising that works and doesn't work.Svetlana Gabunia, General Director, Max Media
14.40 - 15.00Interaction of channels and operators to promote TV channels - claims and justifications.Dmitry Bagdasarian, Commercial Director, Comstar UTS
15.00 - 15.20Selling without selling. EPG, info-channel and other ways to promote new packages and channels to existing subscribers.Ilya Polesskii, Head of Digital Broadcasting, Akado
15.20 - 15.40Techniques to promote pay TV channels. Foreign experience.Laxmi Hariharan, Marketing director, EAME Universal Networks International, London
15.40 - 16.00Promotion strategy of a night entertainment channel for adults on the basis of the pay TV operator.Olga Kirillova, Commercial Director, First HDTV

CONFERENCE-HALL 4

10.30 - 14.00

Session "Satellites – the basis of the modern TV-networks "

Moderator: Oleg Kolesnikov, Technical Director, NTV PLUS

TimePaper TitleSpeaker
Moderator's opening speech. Oleg Kolesnikov, Technical Director, NTV PLUS
10.30 - 10.50Satellite digital broadcasting in Russia and prospects of the RSCC satellite constellation.Yuriy Prokhorov, General Director, FSUE RSCC
10.50 - 11.10The development of "Yamal" satellites constellation.Dmitry Sevastyanov, General Director, Gasprom space systems
11.10 - 11.30Title to be advisedNikolay Orlov, Regional Director, Eutelsat
11.30 - 11.50Using IP Over Satellite for Efficient, Flexible Broadcast Contribution and Distribution.Koen Willems, Product Marketing Director, Newtec Cy
11.50 - 12.10Efficient use of satellite capacity in DTH networks. Konstantin Saltykov, Technical Director, Orion-Express
12.10 - 12.30Practical experience in creating multiservice platform based on the DVB-stream for the satellite operator. Sergey Alymov, General Director, RuSat
12.30 - 12.50Title to be advisedOleg Kolesnikov, Technical Director, NTV PLUS
12.50 - 13.10Ka-revolution in satellite broadband.Sergey Pekhterev, Head, AltegroSky Group of companies
13.10 - 13.30GlobeCast International satellite network for the delivery of audiovisual content.Vladislav Shirobokov, Account manager, GlobeCast Moscow
13.30 - 13.50 Satellite Internet and TV: new approaches to public accessPavel Melnikov, Technical Director, Azimut

BREAK

14.15 - 17.10

Session "The role and place of television services in the business models of double play and triple play operators "

Sponsor: Ericsson

Moderator: Vitaliy Shub, Adviser to President, TransTeleCom

TimePaper TitleSpeaker
14.15 - 14.30Moderator's opening speech. Review report.Vitaliy Shub, Adviser to President, TransTeleCom
14.30 - 14.50The role of TV services in the business models of double/triple play operatorsSebastian Moeritz, President, MPEG Industry Forum, Prof. Dr. h. c., St. Petersburg State University for Film and Television
14.50 - 15.10TV non-stop: the development of Triple Play model. Dmitry Ilyin, Director of IPTV, Ericsson Northern Europe and Central Asia, Ericsson
15.10 - 15.30Broadcast TV services.Anatoly Smorgonsky, Chief Marketing Officer, TV Content and Services, Vympelcom
15.30 - 15.50Development of Double Play regional market : prospects and paradoxes.Dmitry Bagdasaryan, Deputy General Director, Commercial Director, COMSTAR-Regions
15.50-16.10The Benefits of Adaptive Streaming to the Media Business.Chris Lennon, CTO Group Lead, Harris Corporation
16.10 - 16.30The successful experience of European Triple Play operators in increasing ARPU from video servicesFabien Richard, Dmitry Miroshnikov; Sales Director, Head of Rep. Office; Sagemcom Broadband SAS
16.30 - 16.50Multiservice interactivity as a steady trend of modern society and the basis for expanding markets.Vasily Karpushenkov, Deputy General Director for Commercial Affairs, National Multiservice Networks


For more details please contact:

Organizer – MIDEXPO exhibition company
Tel.: +7 (495) 737 74 79
Fax: +7 (499) 145 51 33

Yana Boyarskaya
CSTB Conference manager
E-mail: yana@midexpo.ru


Anna Koloskova
CSTB Conference manager
E-mail: anna@midexpo.ru

Supported by
The Ministry of Telecom and Mass Communications
Supported by
Federal Service for Supervision of Communications, Information Technology, and Mass Media
Supported by
Federal Communications Agency (Rossvyaz)
Supported by
Russian Television and Radio Broadcasting Network
Under the patronage of
Chamber of Commerce of the Russian Federation
Supported by
Moscow Chamber of Commerce
General Partner
Cable TV Association of Russia
Organizer
MidExpo
Supported by
IABM
Supported by
IBC
Official agent in China and Taiwan
ACE Group
General media partner
Первый канал. Всемирная сеть
Partner
Цифровое телесемейство
Media partner
Red Media Group
Information partner
NTV-PLUS
General information partner
Journal Telesputnik
General industry internet partner
Сomnews
Official information partner
Cableman.ru
Strategic internet partner
Telecom Daily
Official information agency
Interfax
Specialized partner
IKS media
Information partner
Apps4All