Forum CSTB. TELECOM & MEDIA 2019

In 2019, the key line of CSTB. TELECOM & MEDIA will be DIGITAL TRANSFORMATION OF TELECOM AND MEDIA. The event will be supported by the Ministry of Digital Development, Communications and Mass Media of the Russian Federation and ANO DIGITAL ECONOMY, independent nonprofit organization. The first day of the Forum will start with a round-table discussion of current trends in the Russian market of pay TV and telecom services in the context of the data economy and digitalization of the private sector.  

  

Key topics of the panel discussion: 

• Prospects of the domestic telecom and media market in the context of the data economy initiative of the Russian government
  
  Global trends in the media market and business models evolution
  What telecom and media services will be in demand given global digital transformation of the society? 
  New content, new forms of media consumption. Customers of the future — what are they like? 
  
  
• Digital environment as the basis for the transformation and development of media business; new forms of media consumption  
  
  Increasing consumption of TV content in the digital environment, global trends and forecast  
  Online TV and personalized video services as drivers of the domestic telecom  
  New ‘show windows’ for the distribution of content; the issue of piracy 
   
• Innovative technology and implementation of the digital economy strategy
  
  Maintaining stable coverage and developing 5G networks: projects of the market leaders 
  Innovations and domestic solutions. How effective is the import replacement program? 
  Big Data and predictive analytics as a secret weapon of the media, can we be proactive in this field?
  
  
• Russian broadcasting market after the analogue switch-off
  
  Results of the national program ‘Developing TV and Radio Broadcasting in the Russian Federation’  
  
  

Speakers of the panel discussion will be representatives of the ministries and relevant state agencies, top managers of large media holdings, TV channels and telecom providers, leaders of high tech corporations.

The mission of this forum is to establish a common platform for business communication between operators and content providers of pay TV from across Russia and CIS. Every year, the Forum brings together experienced professionals and high-level experts, as well as operators and broadcasters seeking to develop the business and the entire industry — all this puts the venue into the list of the most compelling events of the business program of CSTB. TELECOM & MEDIA.

Topics to be addressed (preliminary): 

• Market consolidation as the key trend affecting multiservice operators’ business models  
• Evolution of content policies in the context of the changing TV viewing paradigm  
• Extra services offered by operators as the basis for business growth  
• Practical matters related to retransmitting from satellite to cable and IP networks 

The Forum will be moderated by Oleg Grishenko, President of ROSTELESET.

One of the central topics on the business agenda of the Forum is the development of 4K TV and telecom. The panel discussion on the evolution of the global broadcasting will be attended by content producers, broadcasters, operators, technology companies, and Ultra HD equipment manufacturers. 

Topics to be addressed (preliminary):  

• Overview of the domestic and international UHD market in 2018
• Is UHD a marketing technique or a high-potential business? 
• 4K and 8K TV sets and set-top boxes as drivers of the UHD market
• Production, storage and delivery of UHD content in Russia 
• Prospects of HDR and other add-ons to UHD standards. Overview of UHD add-ons and interfaces of the most recent UHD models
• What hinders the emergence of new solutions and services?

OTT.FUTURE is a universal platform for all professionals of the OTT service sector. It is the place where people discuss matters of the day, present business cases, exchange experiences of adopting successful technology and marketing solutions, share service development and introduction practices. 

Topics to be addressed (preliminary): 

• State of the domestic and global online video market  
• Panel discussion: VOD/OTT-TV market through the eyes of its players
• Best innovations and business cases related to technology and marketing 
• Content protection technology in various broadcasting environments  

The Forum will be moderated by Alexey Byrdin, CEO, Internet-Video Association. 

Content Summit Russia is a new large-scale initiative within CSTB. Telecom & Media with the mission of bringing together pay TV professionals, including media holdings, TV channels, content producers and distributors, content promotion professionals working in diverse environments, multiservice operators, OTT TV and VOD experts. 

   

Topics to be addressed (preliminary): 

• Pay TV today and tomorrow: 
  
  - review and analysis of the global pay TV market 
  - modern pay TV technology and services 
   
• Creating popular content. Drivers and criteria of success:
  
  - strategic positioning of channel’s brand via content 
  - creating in-house content /adapting existing content to new viewing formats and environments  
  - what content is popular with operators and digital platforms?   
  
  
• Evolution of marketing techniques in telecom, new promotion mechanisms supporting content promotion in digital environment:
  
  -  successful and failed promo campaigns ‘2018: case studies  
  -  new approaches to promoting content: retaining one’s audience 

It is for the first time, that the CSTB. Telecom & Media schedule will feature a forum of telecom operators, to be held jointly with NAG. The gathering will discuss the most urgent issues faced by the industry and cutting-edge innovations of leading domestic and international manufacturers and listen to presentations by telecom experts.  

Topics to be addressed (preliminary): 

• Overview of the telecom market, trends and prospects  
• International practice — how foreign peers are pulling through 
• Principal causes for the subscriber attrition, and their remediation 
• How to retain a subscriber — case studies from the market leaders  
• Telecom market in the data economy 
• Shifting towards the service provider model  
• Virtual mobile operators — a new monetization tool 

The Forum will be moderated by Artem Egorov, Head of TV Equipment, NAG

The section is to discuss satellite technology as the base for the development of info-comm systems. It is designed jointly with TeleSputnik magazine.

Topics to be addressed (preliminary): 

• Satellite and digital transformation: the role of satellite operators in the new data economy ecosystem 
• Satellite and video: new trends in satellite broadcasting 
• Satellite and transport: innovative cases in mobile satellite communication sector 
• Satellite and IoT: IoT as a new vector in the satellite industry 

The section is organized with the support of Elena Gultyayeva, Legal Counsel of the CATV Association of Russia.