15 JUNE, TUESDAY

HALL «BLUE», Pavilion 2

14.30-15.30

PLENARY SESSION «DIGITAL TRANSFORMATION OF MEDIA INDUSTRY. WHERE WE ARE NOW»

Supported by Media Communication Union

Moderator: Ksenia Boletskaya, director for Industry Relations in the Media Services Division, Yandex

Preliminary topics:

Strategies of operators and media holdings in the new digital reality. Cross-platform content consumption and its impact on TV and OTT / VoD services markets.
Unified media measurement system as a tool for transparency and independent audit of Russian TV and Internet audience
Measures to support Russian audiovisual services for the effective development of the domestic media industry
Additional measures to counter the distribution of pirated content on the Internet
Promotion and popularization of Russian audiovisual content abroad

CSTB.PRO.CONTENT

HALL «BLUE», Pavilion 2

16.00-18.00

SESSION «OTT AND VIDEO SERVICES»

Moderators: Ksenia Boletskaya, director for Industry Relations in the Media Services Division, Yandex

Andrey Gromkovskiy, Vice President of the UFC for Russia and the CIS, Head of UFC Russia

Preliminary topics:

Is there life outside of ecosystems? The opinion of market experts.
Netflix is localized, what's next? How will Russian operators cope with the growing competition?
Online cinemas after the pandemic. How to keep growth opportunities? How to retain subscribers? When people have missed "offline" pleasure, where and how will they consume the content?
If the number of cinemas decreases, what will happen to the content rental? Can viewers prefer streaming services to real cinemas?
The revolution of creators. The way youtube channels, tiktok houses, podcasts and clubhouses are crowding out traditional media.

CSTB.PRO.ТЕCHNOLOGIES

16.00-17.30

SESSION «ULTRA HD FORMATS IN THE 5G ERA»

Points for discussion:

How the pandemic affected the Russian and international UHD market in 2020.
5G+4K/8K+AI as a new broadcast format.
Technologies 5G UHD in online sports broadcasting.
Shooting and processing video in 4K / 8K
HDR and "War" of UHD standards (Dolby Vision, HDR+, HDR10, HLG etc.)
How to choose a TV, video camera and other video equipment with a resolution of 4K / 8K

16 JUNE, WEDNESDAY

CONFERENCE HALL, Pavilion 8
10:30-13:00

PANEL DISCUSSION «PROSPECTS FOR THE MARKET OF MULTISERVICE OPERATORS»

Моderator Yana Belskaya, Editor-in-Chief, Cableman internet platform

Points for discussion:

Government support for the industry during the pandemic
State regulation of audiovisual services
Technological revolution and government policy as the main threats to the cable business.
Objects of critical infrastructure
Resolution of conflicts with the owners of infrastructure facilities
Relationship with management companies for the placement of equipment in apartment buildings
Tariffs for accommodation on poles, experience in dispute resolution
Modernization of consumer household equipment in the light of "free Internet"

CSTB.PRO.CONTENT

13:15-15:15

SESSION «PAT TV MARKET. TRENDS OF SEASON 20/21»

Моderator: Yana Belskaya, Editor-in-Chief, Cableman internet platform

Points for discussion:

Russian Pay TV market. Distribution and monetization: trends for the 20/21 season.
How does TV viewing analytics affect the programs of TV channels.
Work with subscriber churn. Successful cases.
TV on air, cable, stream. What does the viewer choose?
Cord-cutters and cord -nevers. Who is in the majority and how does this affect the market?

15:30-18:30

SESSION «RUSSIAN ORIGINAL CONTENT FOR ONLINE VIDEO SERVICES»

CSTB.PRO.ТЕCHNOLOGIES

CONFERENCE HALL, Pavilion 8

10:30-13:30

SESSION «FILMING, MANAGING AND DELIVERING CONTENT»

Моderator: Ekaterina Petoukhova, Independent expert

Points for discussion:

What is it filmed on? Modern equipment for shooting video content
Virtual studios and PTZ cameras
Systems for managing and delivering content over the network
Solutions for storing and repurposing digital content
Technologies for image processing and HDR
Automation of video production, robotic shooting systems
Remote Production
AR / VR technologies and services
Glasses and helmets for 360-degree video broadcasting and virtual reality

14:00-16:30

SESSION «ARTIFICIAL INTELLIGENCE, MACHINE LEARNING AND MEDIA FEEDBACK SYSTEMS»

Points for discussion:

Artificial intelligence and cloud platforms for video streaming
Cyber content technologies and generative technologies for PAY TV
Streaming and signal processing algorithms
HbbTV and other interactive services
Artificial intelligence and scaling technologies for converting content into 4K / 8K format
How artificial intelligence affects program policy

17 JUNE, THURSDAY

CSTB.PRO.CONTENT

CONFERENCE HALL, Pavilion 8

11:00-15:00

МASTER CLASSES FOR CREATORS

Partner Moscow Film School

The aim of the master classes is to immerse yourself in the field of filmmaking and familiarize yourself with the intricacies of creating audiovisual content. Leading master classes - directors, screenwriters, producers.

CSTB.PRO.ТЕCHNOLOGIES

CONFERENCE HALL, Pavilion 8

11:00-15:00

TECHNOLOGICAL WORKSHOPS

Presentations of new products in professional video and audio equipment. The workshop hosts are technical specialists: sound engineers, operators, editors, representatives of equipment manufacturing companies.