CONTENT SUMMIT RUSSIA
Content Summit Russia 2019 is a new format of the annual event aimed to create a unique business communication platform for experts involved in Russian TV content production and promotion. The project consists of a separate full-day theme session and a part of TV channels pitching-breaks integrated in other theme sessions of the Forum.
Project CONTENT SUMMIT RUSSIA is
CONTENT SUMMIT RUSSIA FORUM
CONTENT BREAKS — CHANNELS’ PRESENTATIONS AS PART OF THE BUSINESS PROGRAM OF CONTENT SUMMIT RUSSIA AND OTHER CSTB.TELECOM&MEDIA’2019 CONFERENCES
TARGET AUDIENCE
  • MEDIA HOLDINGS, TV COMPANIES
  • CONTENT PRODUCERS AND DISTRIBUTORS
  • REPRESENTATIVES OF PRODUCTION AND POST-PRODUCTION COMPANIES AND STUDIOS, DESIGNERS, ART- DIRECTORS OF TV CHANNELS
  • MULTISERVICE OPERATORS, OTT TV/VOD PROVIDERS AND SERVICES
KEY OBJECTIVES
  • CREATE A CENTRAL VENUE FOR EXPERTS ACROSS TERRESTRIAL AND NON-TERRESTRIAL TV PROMO AREAS
  • OFFER TV COMPANIES AN OPPORTUNITY TO SHARE EXPERIENCES IN CONTENT PRODUCTION AND PROMOTION
  • INVITE DOMESTIC AND INTERNATIONAL EXPERTS IN ACQUISITION AND ADAPTATION OF FOREIGN CONTENT
  • PROVIDE TV COMPANIES WITH AN OPPORTUNITY TO SHOWCASE THEIR CONTENT TO THEIR TARGET AUDIENCE OF MULTISERVICE OPERATORS
  • PROVIDE A PLATFORM TO DISCUSS LEGAL MATTERS
TOPICAL SECTIONS
11:00 - 12:00 PRODUCING POPULAR CONTENT IN RUSSIA: STORIES OF SUCCESS OF TV CHANNELS AND PRODUCTS. MAJOR OPERATORS’ PREFERENCES AND SELECTION CRITERIA IN BUYING CONTENT. 

12:00 – 13:00 PROMO IN TERRESTRIAL AND NON-TERRESTRIAL BROADCASTING, CHANNEL DESIGN AND IDENTITY AND ITS IMPACT ON VIEWINGS AND RATINGS. RETAINING AND ATTRACTING THE AUDIENCE USING PROMO TOOLS. 

13:00 – 13:20 COFFEE BREAK 

13:20 – 14:30 EVOLUTION OF MARKETING TECHNOLOGY IN THE TV INDUSTRY; NEW PROMOTION MECHANISMS TO SUPPORT CONTENT IN THE MEDIA ENVIRONMENT; BUILDING AND PROMOTING TV CHANNELS’ BRANDS IN DIGITAL. 

14:30 – 15:30 ‘PEOPLE’S TV’ — THE GROWING APPEAL OF YOUTUBE CHANNELS. DO SHORT FORMATS REPRESENT A THREAT TO THE CONVENTIONAL TV MODEL? BRINGING SHORT FORMATS OVER TO THE TV (BLOGGERS, SELF-MADE VIDEO, AMATEUR REALITY SHOWS, ETC.). 

15:30 – 16:30 BUYING FOREIGN CONTENT — SPECIFIC VOCABULARY OF THE RUSSIAN MARKET. DO FOREIGN PARTNERS UNDERSTAND US WITH REGARD TO THE RIGHTS FOR TERRESTRIAL TV, OTT, AND DIGITAL? LEGAL ASPECTS AND LEGAL FRAMEWORKS.  

16:30 - 17:30 ADVERTISING MARKET TODAY. WHERE IS THE ADVERTISER HEADING? WHAT AUDIENCES DO THEY PURSUE? DOES ‘BIG TV’ RATING WORK? 
Supported by
Gallery
Previous years
2019