CONTENT SUMMIT RUSSIA
Content Summit Russia 2019 is a new format of the annual event aimed to create a unique business communication platform for experts involved in Russian TV content production and promotion. The project consists of a separate full-day theme session and a part of TV channels pitching-breaks integrated in other theme sessions of the Forum.
Project CONTENT SUMMIT RUSSIA is
CONTENT SUMMIT RUSSIA FORUM
CONTENT BREAKS — CHANNELS’ PRESENTATIONS AS PART OF THE BUSINESS PROGRAM OF CONTENT SUMMIT RUSSIA AND OTHER CSTB.TELECOM&MEDIA’2019 CONFERENCES
TARGET AUDIENCE
  • MEDIA HOLDINGS, TV COMPANIES
  • CONTENT PRODUCERS AND DISTRIBUTORS
  • REPRESENTATIVES OF PRODUCTION AND POST-PRODUCTION COMPANIES AND STUDIOS, DESIGNERS, ART- DIRECTORS OF TV CHANNELS
  • MULTISERVICE OPERATORS, OTT TV/VOD PROVIDERS AND SERVICES
KEY OBJECTIVES
  • CREATE A CENTRAL VENUE FOR EXPERTS ACROSS TERRESTRIAL AND NON-TERRESTRIAL TV PROMO AREAS
  • OFFER TV COMPANIES AN OPPORTUNITY TO SHARE EXPERIENCES IN CONTENT PRODUCTION AND PROMOTION
  • INVITE DOMESTIC AND INTERNATIONAL EXPERTS IN ACQUISITION AND ADAPTATION OF FOREIGN CONTENT
  • PROVIDE TV COMPANIES WITH AN OPPORTUNITY TO SHOWCASE THEIR CONTENT TO THEIR TARGET AUDIENCE OF MULTISERVICE OPERATORS
  • PROVIDE A PLATFORM TO DISCUSS LEGAL MATTERS
TOPICAL SECTIONS
11:00 - 12:00 PRODUCING POPULAR CONTENT IN RUSSIA: STORIES OF SUCCESS OF TV CHANNELS AND PRODUCTS. MAJOR OPERATORS’ PREFERENCES AND SELECTION CRITERIA IN BUYING CONTENT. 

12:00 – 13:00 PROMO IN TERRESTRIAL AND NON-TERRESTRIAL BROADCASTING, CHANNEL DESIGN AND IDENTITY AND ITS IMPACT ON VIEWINGS AND RATINGS. RETAINING AND ATTRACTING THE AUDIENCE USING PROMO TOOLS. 

13:00 – 13:20 COFFEE BREAK 

13:20 – 14:30 EVOLUTION OF MARKETING TECHNOLOGY IN THE TV INDUSTRY; NEW PROMOTION MECHANISMS TO SUPPORT CONTENT IN THE MEDIA ENVIRONMENT; BUILDING AND PROMOTING TV CHANNELS’ BRANDS IN DIGITAL. 

14:30 – 15:30 ‘PEOPLE’S TV’ — THE GROWING APPEAL OF YOUTUBE CHANNELS. DO SHORT FORMATS REPRESENT A THREAT TO THE CONVENTIONAL TV MODEL? BRINGING SHORT FORMATS OVER TO THE TV (BLOGGERS, SELF-MADE VIDEO, AMATEUR REALITY SHOWS, ETC.). 

15:30 – 16:30 BUYING FOREIGN CONTENT — SPECIFIC VOCABULARY OF THE RUSSIAN MARKET. DO FOREIGN PARTNERS UNDERSTAND US WITH REGARD TO THE RIGHTS FOR TERRESTRIAL TV, OTT, AND DIGITAL? LEGAL ASPECTS AND LEGAL FRAMEWORKS.  

16:30 - 17:30 ADVERTISING MARKET TODAY. WHERE IS THE ADVERTISER HEADING? WHAT AUDIENCES DO THEY PURSUE? DOES ‘BIG TV’ RATING WORK? 

CONTENT BREAKS 


CHANNELS’ PRESENTATIONS IN PITCHING FORMAT, 15 MINUTES PER PRESENTATION 

29 JANUARY 2019 
REGIONAL OPERATOR FORUM (14:00 - 18:00) THE FORUM WILL HOST TWO 15-MINUTE PITCHING BREAKS 
15:30-15:45 15 MINUTES 
16:45-17:00 15 MINUTES 

30 JANUARY 2019 Г. 
OTT FUTURE (10:00 - 18:00) THE FORUM WILL HOST THREE PITCHING BREAKS 
11:30-11:45 15 MINUTES 
13:30-13:45 15 MINUTES 
15:30-15:45 15 MINUTES
Gallery
Previous years
2019