Forum Chairman CSTB'2013: Martin Salter, Broadcast Industry Consultant

Forum Moderator CSTB'2013: Vitaliy Shub, Adviser to President, TransTeleCom

Supported by: Ministry of Telecom and Mass Communications of the Russian Federation

29 January 2013
Conference-hall 1
11:30 - 13:45

Round table

Moderators: Yuri Pripachkin, President of Cable TV Association of Russia
Co-moderator: Nikolay Orlov, Editor-in-Chief, Tele-Sputnik magazine
The scope of issues includes:

  • The interaction of public authorities with operators and mass media 
  • Work and arrangements for the construction of infrastructure for digital broadcasting 
  • Infrastructural role of domestic satellite groups in the implementation of the federal program "Development of broadcasting up to 2015." 
  • Foreign satellite constellations. New projects in Russia 
  • Goals and objectives of the Russian industry in the transition to digital broadcasting 
  • The forthcoming changes in Pay-TV market with the launch of 2nd multiplex? 
  • What marketing steps should Pay-TV operators take to retain customers? 
  • The position of telecom operators on the issue of the distribution of TV channels in their networks 
  • The position of channels, which are distributed in cable, IP-and satellite television networks, regarding relations with operators 

List of participants:

1. Alexey Volin, Deputy Minister, The Ministry of Telecom and Mass Communications of the Russian Federation
2. Maksim Ksenzov, Deputy Head, RosComNadzor
3. Viktor Pinchuk, Deputy General Director, Network Management, Operation and Development, FSUE RTRS
4. Pavel Chumakov, Vice-President, Innovations, “General Satellite” Corporation
5. Alexander Makarov, General Director, Tricolor TV / Yulia Shahmanova, Deputy General Director, Tricolor TV
6. Viktor Koresh, President, AKADO Group of Companies
7. Mikhail Silin, Vice-President, Cable TV Association of Russia
8. Alexey Koukolevskiy, General Director, NTV PLUS
9. Artem Kudryavcev, President, TransTeleCom
10. Nikolay Orlov, Regional Vice President, Eutelsat
11. Yuri Prohorov, CEO of FSUE “Space Communications”
12. Dmitry Bagdasaryan, Director, Fixed business and TV Department, MTS
13. Anatoliy Smorgonskiy, Marketing Director, Moscow region, VympelCom
14. Andrey Kholodniy, Director of “Media products” project, Rostelecom
15. Igor Shestakov, Director of digital channels, Department of digital technologies development, VGTRK
16. Andrey Salnikov, Director of digital channels, Department of digital technologies development, Channel One.Worldwide
17. Roman Stolyarskiy, CEO, RED MEDIA
18. Nadezhda Vilkova, CEO MNITI, President, ARPAT Association

Conference-hall 2
14.30 - 17.30

BCC business-seminars "Solutions for Pay-TV MEDIASTAGE. Interactive TV is on all networks, all devices"

Conference-hall 2
15:00 - 18:00

Session: Marketing strategies of Pay-TV channels in Russia and CIS countries

Moderator: Yana Belskaya, Programming Director, Orion-Express
TimePaper titleSpeaker
15.00 - 15.20The Increase of profitability. Audience research as a working toolMaria Kamenskaya, Head of research of thematic channels, TNS Russia
15.20 - 15.40Marketing partnership of channels and operators as an act of mutual assistance in money makingOlesya Konovalova, Deputy Director of Content Management, Rostelecom
15.40 - 16.00Marketing methods for survival of small operators in a highly competitive marketplace populated with market giantsMihail Fominykh, Director LLC «Gerkon», CEO, Ural Association of Cable TV
16.00 - 16.20The infochannel of operator as a marketing instrument Vasiliy Gustelev, Creative and technical director, Pip company
16.20 - 16.40Marketing: what an operator can wring from the channel Vitaliy Novikov, Director of UTV channel
Roksana Khamzina, Head of PR Department, UTV channel
16.40 - 17.00Prospects for the development of joint marketing projects with TV channelsOlga Labutina-Ruban, HOlga Labutina-Ruban, Head of Marketing and the development of media-resources Department, MTS
17.00 - 17.20Channel and the audience are forever friends. Monetization of visitors, "friends", monetization of channel's brand without advertising costsDimitrian Ivanenko, Marketing director, "My Planet" Channel
17.20 - 17.40Out of the air promotion or how we find our audience Elena Nachkebia, Marketing director, RED MEDIA
Conference-hall 4
14.30 - 16.30 Press-conference MTS Group of companies
Conference-hall Blue (Pavillion 2, second floor, Crocus Expo)
16.00 Presentation of «DIGITAL TV» project
Dmitry Mednikov, Deputy General Director, VGTRK
30 January 2013
Conference-hall 1
11.00 - 15.30

Session "Satellite constellation development of Russian and foreign operators"

Moderator: Oleg Kolesnikov, Technical Director, NTV PLUS
TimePaper titleSpeaker
11.00 - 11.20Moderator's opening speechOleg Kolesnikov, Technical Director, NTV PLUS
11.20 - 11.40The development of orbital grouping of satellites "Yamal"Dmitry Sevastyanov, General Director, Gasprom space systems
11.40 - 12.00New opportunities for broadcasting and data services in CISNikolay Orlov, Regional Vice President, Eutelsat
12.00 - 12.20Internet access via VSAT technology to the mass market for private usersDmitry Gordienko, Chief technical officer, RuSat
12.20 - 12.40Gearing up for the Sochi Winter Games 2014 … How can you prepare your network to broadcast Sports Content Efficiently and ReliablyAndrew Dmitriev, Manager Sales and Business Development, Russia, Newtec
12.40 - 13.00Position 75 ° New Innovations in organizing direct TV (or DTH?) broadcastingTimofey Abramov, Director of Commercial Department, Intersputnik, The International Organization of Space Communications
13.00 - 13.20DVB’s Satellite Standards: a saga of noveltiesGerard Faria, CTO, Teamcast
13.20 - 13.40ASTRA 5B – a new satellite of SES for DTH / DTT services in Eastern EuropeOnno Zonneveld, General Manager, Rep. Office Ukraine, SES
13.40 - 14.00Aspects of foreign satellites' admission in Russian information spaceKirill Mahnovskiy, Business Development Director, Orion-Express
14.00-14.20B2B solutions based on Ka-band satelliteDmitry Belyaev, Deputy General Director, Romantis
14.20-14.40Ka-Band and Beyond: Bridging the Digital DivideSerge Van Herck, CEO, Newtec
14.40-15.00The Ka-band in Russia - the first resultsSergey Pekhterev, CEO, AltegroSky
15.00 - 15.20AMOS by Spacecom – multiregional operatorAlexander Vyshlov, Representative of Russian office, AMOS - Spacecom
Conference-hall 2
11.00 - 16.00

IP & TV Forum

Moderator: Alexey Grishin, Head of Development Department, V-Lux
TimePaper titleSpeaker
11.00 - 11.10Moderator's opening speechAlexey Grishin, Head of Development, V-Lux
11.10 - 11.30Return-Path DataIlya Tsar'kov, Deputy Head of Research of the thematic channels, TNS Russia
11.30 - 11.50The attraction of new customers and profitability increase through the use of Hybrid STBAlexey Sedov, Project Manager, Dune HD Global
11.50 - 12.10Title to be advisedAlexey Shishov, Vice President of Cable TV Association of Russia, Chairman of the Board of directors of "V-Lux"
12.10 - 12.30Monetization of video services in new media - the myths and practical experienceAndrey Vdovin, Program Director, CTI
12.30 - 12.50Marketing features of interactive televisionNatalia Yashenkova, Chief Marketing Officer, Netris
13.50 - 14.10Making the switch: from IPTV to OTTDmitry Bronner, General Manager, Russia, Nagra
14.10 - 14.30Android platform: new features for convenient delivery of digital content to usersDmitry Matvienko, Head Cloud Computing & IPTV, Eltex
14.30 - 14.50Quality control of the content in modern TV networksSteve Foy, Business developer, Tektronix
14.50-15.10Digital set-top box: the future of hybridVadim Makmatov, Key account manager, SmartLabs
15.10-15.30A budget solution for content protection for IPTV providersNikolay Mikhailov, Director, IPTV Portal
15.30-15.50A new standard of HEVC video compression Andrey Pozdnykov, President, Elecard
Conference-hall 3
11.00 - 18.00

Mobile Multimedia Forum

Forum's partner: MTS
Moderator: Vitaliy Shub, Adviser to President, TransTeleCom
TimePaper titleSpeaker
11.00 - 11.20Moderator's opening speechVitaliy Shub, Adviser to President, TransTeleCom
11.20 - 11.40Marketing communications in mobile social mediaIrina Ahmadullina, Expert of digital content, J`son and Partners
11.40 - 12.00The condition of the content market from the operator's point of viewMikhail Goryachev, Head of Direction, MTS
12.00 - 12.20The role of digital content in the operator's business Ekaterina Ogneva, Head of the Department of the informational-entertainment services of VympelCom/ Vadim Bespalov, Senior Manager of the aggregation services of VympelCom
12.20 - 12.40Trends in the development of multi-screen TVVitaliy Starodubov, Chief Operating Officer, MegaLabs (a subsidiary of MegaFon)
12.40 - 13.00Google Play – a new potential of the development in Russian content market Ilya Fedotov, Marketing manager of mobile products, Google Russia
13.00 - 13.20Key technologies and services for the creation of new media applicationsNatalia Efimtseva, Technical Evangelist, Developer and Platform Evangelism Unit, Microsoft
13.20 - 13.40Video in the mobile operator's networks Oleg Shchapov, CEO, CTI
13.40 - 14.00Mobile TV. The day after tomorrowFedor Yezhov, Executive Director, SPB TV
14.30 - 14.50Russian market of mobile developmentsAlexander Vasiliev, Founder and General Director, Apps4All
14.50 - 15.10The experience of a television company in mobile application development as an attempt to orient the brand in the changed audience segmentationSergey Zudin, Head of special project's department, TPO Red Media
Yulia Sipailova, Deputy of marketing director, TPO Red Media
15.10 - 15.30The development and promotion of mobile appsVladimir Verhovskiy, Mobile marketing consultant and head of publishing, E-Legion
15.30 - 15.50Mobile devices change the worldAlexey Makin, Marketing Director, Redmadrobot
15.50 - 16.10 iPhone/Android — a new distribution channel of video content (by example of "Stream" app)Anatoliy Larin, Business Developer, Touch Instinct
16.10 - 16.30Title to be advisedIlya Kurilin, CEO, Octopod
16.30 - 16.50Title to be advisedVitaliy Dubinin, Founder, ID EAST
16.50 - 17.10Technologies for legal digital contentDmitry Shalimov, Director General, Interactive
17.10 - 17.30Usability of media applications for Win8Yulia Suvorova, Leading usability expert, UsabilityLab
Conference-hall 4

Session "Smart TV – opportunities, platforms, applications"

Moderator: Mikhail Shehovtsov, Managing Director of media projects, J’son & Partners Consulting
TimePaper titleSpeaker
10.30 - 10.50How the presence of Smart TV function influences user's choiceKristina Petryanina, Consultant of pay TV and new media, J’son & Partners Consulting
10.50 - 11.10Cloud TV - the future is todayAlexander Belenov, General Director,
11.10 - 11.30The interaction between CDN and Smart TVKonstantin Anokhin, Head of Business Development, NGENIX CDN
11.30 - 11.50Smart TV – as one of the content distribution areas for the manufactures Sergey Zudin, Head of special project's department, TPO Red Media
11.50 - from web to multi-screenSergey Bykov, Deputy of Business Developer, IVI.RU
12.10 - 12.30TV Smarties: connecting the screens, bridging the
platforms and crossing the chasm
Hans Disch, Chief Innovation Officer, 24iMedia
12.30 - 12.50ViNTERA.TV – a universal platform for TV channels broadcasting to all Internet-compatible devices Gerasim Gadiyan, CEO of Network HDTV-channels, HD Media
12.50 - 13.10STS Media - is more than just TV nowAnna-Maria Treneva, Director of new media department, STS Media
13.30 - 18.00

Session "TV Everywhere. Multi-screen solutions (Connected TV, smartphones, tablets)"

Moderator: Leonid Konik, Editor-in-chief, ComNews
TimePaper titleSpeaker
13.30 - 13.50Moderator's opening speech Leonid Konik, Editor-in-chief, ComNews
13.50 - 14.10Tapping the power of Cloud in the Media industryRob van den Dam, Global Communications Leader IBV, IBM
14.10 - 14.30How to increase profits with TV Everywhere serviceAndrey Silanchev, Business Developer Russia, CIS, Irdeto
14.30 - 14.50Driving multiscreen: the impact of live sports on telcos and their business modelsMark Hyland, Senior Vice President Global Sales, QuickPlay Media
14.50 - 15.10A new paradigm of IPTVKonstantin Burykhin, Business Development Manager, TV & Multimedia, Ericsson Northern Europe and Central Asia, Ericsson
15.40 - 16.00HbbTV Interactive ServicesLeonid Berkovich, VP Marketing, Viaccess-Orca
16.00 - 16.20Connected TV for the State needs and a mature businessAlexey Bugay, Deputy General Director, Business Development, CTI
16.20 - 16.40Alternative video services for MultiscreenMurad Efendiev, CEO, Netris
16.40 - 17.00Shifts to multiscreen and OTT offers: opportunities and threatsKamila Nigmatulina, Analyst, IHS Screen Digest
17.00-17.20How Content Goes PortableDan Marotta, Executive Vice President & General Manager, Broadcom
17.20-17.40Multi-screen TV: In the struggle for the audienceKirill Filipov, CEO, SPB TV AG
31 January 2013
Conference-hall 1
10.30 - 16.30

Session: Increase of cable and satellite TV operators’ revenues. TV goes online: OTT, VoD, PPV, Catch-Up TV and Social Media

Sponsor: CDN Video
Moderators: Nikolay Orlov, Editor-in-Chief, Tele-Sputnik magazine,
Vitaly Shub, Adviser to President, TransTeleCom
TimePaper titleSpeaker
10.30-10.40Moderator's opening speechNikolay Orlov, Editor-in-Chief, Tele-Sputnik magazine
10.40 - 11.00Title to be advisedSergey Nazarov, candidate of technical science, Vice-president, Commercial Department, AKADO
11.00 - 11.20Strategy of Pay-TV market's growth Dmitry Bagdasaryan, Fixed Business and TV Director, MTS
11.20 - 11.40 Title to be advisedVitaliy Shub, Adviser to President, TransTeleCom
11.40 - 12.00Title to be advisedAlexey Zhuravlev, Marketing Director, NTV-PLUS
12.00 - 12.20Drivers of revenue growthOlesya Konovalova, Deputy Director of Content Management, Rostelecom
12.20 - 12.40Google Play and iTunes – a new era of VoD in Russia?Vladimir Nabatov, Project manager, X-Media Digital
12.40-13.00TV in the Internet: experience and trendsYaroslav Gorodetskiy, General Director, CDNvideo
13.00-13.20Arab Broadcasting View of Recent Technical DevelopmentsFares Lubbadeh, General Director, SpaceTech TV Engineering
13.20 - 13.40The Launch of digital terrestrial television abroad (e.g. Cambodia)Polina Belova, Project manager, General Satellite
13.40 - 14.00Success in OTT deploymentsSergey Lackham, Director, Envivio
14.00 - 14.20The viewer of the futureGregory Lavrov, Head of Discovery Networks in the North-East Europe, Discovery Communications LLC
14.20-14.40The Future of Terrestrial BroadcastPeter Siebert, Director, DVB Project
14.40-15.00Content proposal for operators based on the convergence of TV and internet audienceTatyana Mikhalevskaya, Project manager, Department of Internet projects, First HDTV
15.00-15.20Evolution of Hybrid ServicesSamina Husain, Sr. Business Development Manager STB, Albis Technologies
15.20-15.40A subscriber does not want to pay? We know what to do with themPeter Sherbakov, Programming Director, SPB TV
15.40 - 16.00The advantages of hybrid TV solutions - merging linear TV and InternetOleg Yurtaev, Sales Consultant TV & Media Ericson Northern Europe and Central Asia, Ericsson
16.00 - 16.20Development of television formats in the InternetKira Taubert, Executive producer, Digicast
16.20-16.40The evolution of TV - interactivity and personalizationMakhail Fastovets, Director General HBB TV, Rikor
Conference-hall 2
11:00 - 14:30

Business seminars

Moderator: Gerasim Gadiyan, CEO of Network HDTV-channels, HD Media
TimePaper titleSpeaker
11.00-12.00Satellite Internet access for individual usersDmitry Gordienko, Chief technical officer, RuSat
12.00-12.30Selenio – a modular media convergent platform from Harris Marcel Toelkemeier, Solution Architect - Video Head End, Harris Communications GmbH
12.30-13.00WELLAV’s Head-End & STB solution for IPTVAlexander Kutin, CTO, Wellav Technologies Ltd., Universal Communication LLC
13.00-13.30Title to be advisedAlexey Shachnev, Head of department, Irdeto - Nvision Group
13.30-14.00Versio – a channel in the box from HarrisAlexander Shirokih, Key Account manager, Harris
14.00 - 14.10The presentation of Social TV "Inva Media TV"Anastasia Kapustina, Editor-in-chief, Inva Media TV channel
Vladimir Vasiliev, Technical Director, Inva Media TV channel
Conference-hall 4
11.00 - 14.00

Session: Media & Telecommunication Law

Moderator: Elena Gultyaeva, Legal Advisor, Cable TV Association of Russia
TimePaper titleSpeaker
11.00 - 11.10Moderator's opening speechElena Gultyaeva, Legal Advisor, Cable TV Association of Russia
11.10 - 11.30Changes relating to telecommunications and the Internet in the Fourth part of the Civil CodeMaxim Labzin, Patent attorney of Russian Federation, Partner, INTELLECT - S
11.30 - 11.50The basic problems of communication operators. Supposed solutionsMikhail Pashkov, Vice-president on legal issues, NADIKS
11.50 - 12.10Live TV from the Cloud, what consumers – and pirates – have been waiting forNikita Pankratov, Solution Expert, Nagra
12.10 - 12.30Regulation of mass-media in 2013. The consequences of changes and adaptation to the LawFedor Kravchenko, Managing Partner, Media Lawyer's Board
12.30 - 12.50Problems of legal support of multi-programme TV operatorsElena Gultyaeva, Legal Advisor, Cable TV Association of Russia