Special project OTT.MARKET/OTT.FUTURE
Co-organizer – Internet Video Assosiation
The typical advanced (Techno-capable) customer (subscriber) who requires and is willing to pay for multiple services and options wants to have access to both linear and non-linear content on any devices and in all environments from one supplier. It is a growing trend of today and the reality of tomorrow. Absence of a range of services from the operator (without multiscreen and VOD) will soon become a sign of lacking sophistication. Without having found the required range of content in the desired form within services of one supplier, the subscriber begins to look for other suppliers on the Internet and naturally, searches in OTT services (legal or pirate). Effectively, this leads to the situation that the broadband wireless access network of the operator is overloaded with a heavy video traffic, yet doesn't bring to the owner of infrastructure anything, except a monthly fee for access to the Network and the basic television service loses value. Integration of content of OTT services into a line of services of the operator is a method to secure the subscriber within the service package monitoring and in addition to earn a portion of revenue from implementation of content which the subscriber consumes through an operator network. The accumulated experience of partnership of OTT services and operators shows that this concept works perfectly, the added value of service perceived by the subscriber allows the ARPU to be raised and to reduce “churn” of subscribers.
Consumption of the linear content is rapidly growing in the OTT environment, Channels of the first and second multiplexes are most demanded and the only thing that operators of fixed services can do is to ride out this wave of expansion the package of services offered in the OTT environment at the expense of their own or partner platforms (with their own or partner content). The major task in this sphere is the creation and operation of consensus business models of cooperation between broadcasters, OTT services and operators.
Piracy is a critical problem, and, perhaps, this year the market will find the necessary forces to consolidate efforts both on the side of operators and on the side of the content owners to regain the audience currently illicitly consuming resources and market share.