International Forum
ALL ABOUT CONTENT: PRODUCTION AND PROMOTION
Possibilities:
- Learn about TV and video ecosystem new business models
- Present your content and services to potential partners and customers
- Establish communication with online platforms and OTT services key decision-makers
- Find partners and producers for content co-production
- Discover interesting new projects, learn from the experience of colleagues
- Get to know the professional community and the industry at large
- Learn about copyright and anti-piracy
Learn about:
- Non-Scripted and UGC content - format perspectives and ways of monetization
- What content is of interest to operators and online platforms?
- How is TV and video consumption changing, what kind of content does the audience need?
- How to sell your content to modern online platforms?
- What is the online platform ready to pay for third-party production companies?
- Original content - why do OTT platforms enter the market of producing their own content?
- Adaptation of foreign content
Invited speakers:
WINK, ivi, PREMIER, Smotryoshka, YouTube, Rambler Group, Yandex, more.tv, MTS, Match TV, TNT-PREMIER Studios, Yellow Black & White, Sreda, Star Media Distribution, Rostelecom, Gazprom-Media Entertainment TV, PCVS, Red Media, Tricolor, KinoPoisk, Channel One, Mail.ru and others.
With general support:
Supported by:
NEW! SESSION “ADVERTISING MARKET OF PAY TV AND VIDEO”
Possibilities:
- Learn about TV and video ecosystem new business models
- Establish communication with key advertising sites on TV and online platforms
- Find new interesting sites for advertising
- Discover interesting new projects, learn from the experience of colleagues
- Get to know the professional community and the industry at large
Learn about:
- Volumes of advertising on paid TV channels
- Trends in the advertising market for pay TV and video
- Effective audience measurement systems for the advertiser and what numbers are interesting to him
- Where does the advertiser go and why?
- Getting detailed user data and creating personalized ads
- New ad formats and brand integration into content
Invited speakers:
AKAR, National Advertising Alliance, Mikhailov & Partners, Everest (sales house for STS), Mediascope, GroupM Russia, Gazprom Media Entertainment TV channels, Channel One. World Wide and others.
With general support:
Detailed Forum Program >>
NEW! THEMATIC AREAS
Content Summit Russia is part of the CSTB.TELECOM & MEDIA’2020 international exhibition and forum. Today is CSTB. Telecom & Media is a key event in the telecom and media industry, the only practice-oriented platform where you can hear the points of view of market and state representatives, learn how to transform a business for its further development, and get advice from leading industry experts..
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Participants:
Rostelecom (Wink platform), National Media Group, Media Telecom, Channel One. World Wide, Tricolor, Universal Distribution, NTV television company, MIR television company, First TVCh, Red Media and others.